What's in a name?

How did I come up with my business name?   If I earned a quarter every time I've heard that question I'd be rich! My company name "wigglypen" is an original for sure and I will often answer by saying it was chosen after "too many glasses of wine," but to be honest, I struggled with an appropriate name for my company just like every entrepreneur.

I wanted a name that would tell my story, identify a playful, creative soul and yet relay the serious, professional side of my business.  I needed a name that would grow as my business grew, and a name that would be easy to remember. With all this in mind, what I did manage to create was a lot of self-induced pressure!

So I went back to the basics and went through the process following the steps I recommend to my clients.  I sat at my desk with a pad and pencil and began to jot down all the possibilities, and even managed to doodle a few ideas.

After what felt like hours of feverishly writing and doodling anything and everything that came to mind, I took a second to check my masterpiece and what I found was amazing!

I had at least twenty five completely different names, some written, some doodled, and some unrecognizable. Amongst them, however, was one that stood out. A word so bold, and descriptive that I physically saw it puff up and bounce off the page to announce its' arrival into my life.

It was a perfect combination of writing and doodling, and the name made absolute sense. I could immediately envision the color, the style and exactly how I was going to present my chosen name to the world. I could tell a brand was about to be launched.

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  • Guest (Diane Howard)

    I've already been to this show several times. Each time the organizers have something to amaze the visitors with - various kinds of vehicles, new concept cars, amazing presentations etc. Last year exhibition was outstanding, and I think this show is definitely worth visiting.

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    I believe all enthusiasts know about this show. As for me, I was really excited when I visited it in Ontario, Canada, 6 years ago. I hope it has not changed much or at least changed for the better, as it is the only source of getting the latest information about motor industry trends and its fresh news.

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